egoiq to join the Humans and Creatures ecosystem
We joined the Humans and Creatures ecosystem to deliver faster, more comprehensive solutions — combining the expertise of 22 specialist companies for the benefit of our clients.

Niina Soinila
Chief Executive Officer
Niina is a seasoned marketing and business development professional with extensive experience across various industries and executive management roles. She has board experience in both companies and associations. Niina is actively involved in several European-wide research and development projects and excels in integrating strategic thinking, technology, and marketing to drive business growth.
Business environments are changing fast – technologies, customer needs, and regulation are reshaping how companies operate. In this transformation, no single company can master everything alone.
What is Humans and Creatures?
Humans and Creatures (H&C) is a new kind of expert network that brings together over 270 seasoned professionals. Its model is based on enterprise results + startup speed: delivering the quality of large consulting firms without heavy bureaucracy, with a focus on fast, impactful outcomes.
The ecosystem’s services are organized into areas such as:
-
Strategy & Growth
-
Brand & Marketing
-
Technology & Data
-
Leadership & Transformation
In addition, H&C offers ready-made service packages where egoiq contributes its expertise:
Enterprise AI Readiness Assessment
– a quick evaluation of a company’s readiness to leverage AI in business.
AI Leadership Lift-Off
– leadership training for adopting AI and understanding its strategic impact.
AI-Driven Business Model Transformation
– redesigning business models with the help of AI.
Logistics Liberation
– improving supply chains and logistics with data- and AI-driven solutions.
The Human-AI Relationship Builder
– practical tools for strengthening human–AI collaboration.
The Finnish Renaissance
– growth opportunities and innovations built on Finnish strengths.
The Productivity Rebellion
– reinventing work practices and unlocking productivity through technology and new ways of thinking.
egoiq is most strongly involved in the Technology & Data and Strategy & Growth areas. This is a natural continuation of our work with AI, data, and digital solutions.
What added value do we bring to clients?
Our clients benefit above all from our ability to assemble a broader team for their needs – quickly and flexibly. If a project requires not only building a digital service but also brand renewal or change management, through the H&C ecosystem we can bring in the right experts immediately. For clients, this means:
-
comprehensive solutions from a single source
-
faster implementation without unnecessary bureaucracy
-
an open, client-centered model where every expert works with entrepreneurial ownership
How does egoiq strengthen the ecosystem?
egoiq contributes deep expertise in AI, data, and digital service development. We are pioneers in harnessing data through AI solutions and continuously develop new ways for technology to deliver measurable value. We also bring experience in growth modeling and scaling digital products to new markets.
For us, this is more than a collaboration network – it’s a way to reshape the consulting field. Together with other H&C companies, we want to show that clients can achieve more value, faster, and with less overhead.
Media attention highlights the significance of the ecosystem
Humans and Creatures has received broad attention right from its launch. Kauppalehti reported how the ecosystem brings together 22 companies with a new model that challenges the traditional structures of consulting read more in Kauppalehti’s article. Markkinointiuutiset also pointed out how the initiative has even drawn the interest of researchers, as it represents an exceptional way of building consulting and expert work together article here. In addition, we have received numerous inquiries on social media, reinforcing our view that we are on the right path.

Summary
We joined the Humans and Creatures ecosystem because we believe in the power of collaboration. Our clients need agile and comprehensive solutions, and the ecosystem enables us to deliver them more effectively than ever before. At the same time, we strengthen the network with AI- and data-driven solutions that open up new opportunities for growth.
Read more about the Humans and Creatures ecosystem: humansandcreatures.com
Discover the services egoiq offers: egoiq.com

